AVEENO BABY REDESIGN

Aveeno launched its first product in 1943, a colloidal oat bath treatment. In 2000 a line of therapeutic and soothing baby skin care products were introduced. After 20 years on shelf, Aveeno Baby was in need of an update to be more relevant to the modern parent.

Under the design direction of Jennifer Dahl, I collaborated with a team that consisted of graphic designers, package engineers, research & development, marketing, and production.