I’m Anna Callaway Jeffries, a designer specializing in brand strategy & innovation, brand building and packaging with 9+ years of experience shaping CPG brands for global portfolios. I help bring clarity and consistency to packaging and brand systems through thoughtful, system-driven design that balances strategy, creativity, and real-world execution. I believe that design is where art and business intersect, and I love using design thinking to problem solve, solving complex brand problems while creating thoughtful, well-executed design. Outside of commercial work, I’m an avid painter, continually exploring color, composition, and storytelling through fine art.