Zyrtec Refresh + Brand Guidelines

Refreshed the Zyrtec packaging portfolio and established brand guidelines to improve shelf navigation, strengthen brand consistency across markets, and support more sustainable packaging solutions while enabling scalable brand execution across media and marketing.

Role: Global Allergy Brand Lead Designer
Scope: Packaging Refresh, Visual System Development, CGI Product Image System, Global Brand Guidelines, Brand Architecture
Focus: Creating portfolio consistency, improving shelf navigation, and establishing scalable global brand standards
Team: Global & Regional Marketing Teams, Doner (Design Agency), KeyShot (CGI Agency), Packaging Engineering, Production Artist, Internal Design Leadership

Zyrtec required a portfolio-wide refresh to create greater visual consistency, improve shelf navigation, modernize the brand’s expression, and update packaging sustainability.
The brand lacked a centralized system to ensure consistent execution across global touchpoints. There was also an opportunity to standardize CGI hero product imagery to elevate quality across media and reduce long-term production costs.
The challenge extended beyond a design update — it required building scalable systems and setting a new quality standard across the brand that was scalable across the organization (Kenvue Brands).
- Led global packaging refresh across the full Zyrtec portfolio
- Strengthened visual consistency and improved benefit communication hierarchy
- Co-developed comprehensive global brand guidelines, and showcased them through Kenvue’s new online brand portal
- Developed a Figma-based template to standardize brand guideline creation across consumer brands for ease of collecting and uploading information to the online portal, and hosted bi-monthly design leadership meetings to align on standards, feedback, and rollout progress of guidlines.
- Partnered with KeyShot CGI team to create consistent, high-quality hero product renders
- Establish a new benchmark for CGI product imagery quality across Kenvue and developed a scalable CGI system to enable seamless and cost-efficient future render creation. Worked with internal design leadership to share and scale CGI standards across brands
- Modernized and unified Zyrtec’s packaging portfolio
- Improved consumer navigation and shelf clarity
- Elevated brand perception through cohesive visual expression
- Increased sustainability alignment across packaging cartons
- Established a scalable CGI rendering system reducing future production costs all while setting a new quali
- Set a new quality standard for packaging imagery across brands
- Created a repeatable brand guideline framework adopted across consumer portfolio
- Strengthened cross-functional and global alignment through structured leadership communication