Branded Key Visuals
Branded key visuals serve as the foundation for product launch campaigns. They translate brand guidelines into compelling marketing imagery that introduces new products while maintaining recognizable brand equity. This guidance demonstrates how to follow the master brand system while strategically differentiating new products within the portfolio. These visuals establish the composition, messaging hierarchy, and creative direction that guide marketing teams in creating consistent content across digital, retail, and advertising channels.
Benadryl
Adult Liquid Wild Cherry
Digital
In-Store Executions
Aveeno
Calm + Restore Age Renewal
Aveeno Calm + Restore Age Renewal Serum
Aveeno Calm + Restore Age Renewal Eye Gel