Packaging Execution Across Global Brands
This page highlights selected packaging execution work led or supported across global CPG brands. These examples are intended to show breadth of experience, consistency within established brand systems, and scale across categories.
Neutrogena Hydro Boost
The goal of this project was to update the Neutrogena Hydro Boost cartons to be more sustainable. This was achieved by removing the plastic window. I collaborated closely with a CGI artist so we could continue to showcase the product on pack without a window, and worked hand-in-hand with the packaging engineer, production artist, and printers on carton development, materials, and print methods.
Lead design work for Hydro Boost’s new product development: Hyaluronic Acid Moisturizer with SPF.
Vivity Rebrand
ORSL was the first pre-mixed oral electrolyte drink in a Tetra Pak ready-to-drink format. With high awareness among physicians, pharmacists, and consumers, it was the #1 recommended brand in the ready-to-drink electrolytes category in Southeast Asia. Under the design direction of Sarah Foley, ORSL was Rebranded to Vivity with a design and strategy overhaul to give the brand a fresh, modern look for a new regional launch.
Zyrtec Hives Relief
Tasked with designing the packaging and branding for Zyrtec Hives, was a new product line within the Zyrtec portfolio, I looked at ways for this new product to stand out on shelf for both adult and children’s formats while remaining true to Zyrtec’s brand guidelines. This project led me to recommend exploring brand architecture strategies to future-proof the portfolio. See that work here.
Aveeno Hand & Foot Masks
I led the design for Aveeno’s expansion of three existing product lines, introducing hand and foot masks as a new format. Working within established brand guidelines, I focused on pack communication hierarchy, back-of-pack designs that educate consumers about the new format, and custom illustrations to enhance the brand experience.
